I Want That!
Find Out How Advertising Impacts Your Child's
Holiday Wish List
Most parents are familiar with the cry of "I want that!" when a commercial comes on. Persuading your child that they don't need that particular toy can be trying for both of you. How can you overcome the "I wants?" Here are some tips from the American Academy of Pediatrics:
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Teach your child to be an educated consumer. Does the product come with all the pieces shown? Does the toy really do what the manufacturer claims? How well is the item built? Think about cost. If it's an expensive item, point out that that maybe the only item they get this season.
| Does it require assembly? Is it something your child can put together — like a Lego set, or does it require tools and the ability to read directions. Your child make expect the item to arrive looking exactly as it does on TV, when in fact, it may take some diligence to assemble the product.
| Even if your child understands the above facts about toys and advertising, you still need to consider whether the item is a safe toy for your child. One aspect of a toy safety is age-appropriateness. Pay attention to the age ranges noted on the package. These are based on not only a child's developmental age, but also on safety issues for younger children. |
For information on product recalls, visit the Consumer Product Safety Commission Web site.